We’ve been waiting for it. We’ve been talking about “What will happen if/when?” We’ve speculated ho how it will change things when the mythical species arrives:
The $99 e-reader.
Well, now we get to find out. Today, Amazon unveiled the $79 Kindle, as well as a $99 model. Don’t take my word for it, you can go and see them for sale right now.
So, what happens now? To the Nook and the Sony? To adoption rates? To ebook sales?
I don’t know. What I DO know is that this Christmas season is going to be VERY interesting for people in my line of work–and probably just as much so for readers.