What Book Publishers Could Learn from Drug Dealers
by J. Daniel Sawyer
Thanks to Amy Gahran for sparking the idea
Literacy is like heroin – it’s habit-forming. The more people try out the habit, the more likely they are to retain it. Exposure to books breeds consumption of books, which is good, because the act of reading requires deliberate commitment. This is important to keep in mind, particularly for those who wish to arrest the publishing industry’s current implosion before it becomes more like the razing of Carthage than the decline of the British Empire.
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